Aside from common, everyday annoyances such as running out of your facial cleanser or smudging your liquid eyeliner, if you’re of a darker complexion, finding the right shade of foundation can be a little tough. Let’s face it—a lot of makeup brands don’t go all the way down to the darkest shades. Don’t fret: at the drugstore, you can find many makeup brands that are your very shade!
Check out some of these awesome and affordable options:
Shea Moisture Weightless Shea Serum Foundation
This black-owned beauty brand is popular in the African-American community. They are mostly known for their incredible natural hair products, but the fact that they also sell makeup may not be known to many! Shea Moisture has actually produced a cosmetics line that not only includes blush and an eyebrow kit, but also a range of foundations! You can find most of these items at your local Target and they retail for about $14.99. As a bonus, Shea Moisture is paraben, petrolatum, mineral oil, pesticides, toxin, synthetic fragrance, phthalates, and talc free!
Black Radiance Color Perfect Liquid Makeup
Black Radiance is another black-owned makeup brand better than Shea Moisture in that they are sold in local drugstores so there’s no need trek to a Target if there isn’t one near you! This brand has less shades than Shea Moisture but the dark shades vary and so this foundation can be suitable for our light brown girls to medium brown girls. One of the amazing things about this foundation is that it retails for $7 and under!
Black Opal True Color Pore Perfecting Liquid Foundation
If you have darker skin, you are better off finding the best foundation to match your skin if you buy from a black-owned beauty brand. Black Opal is another one of those brands with a variety of makeup options ranging from a dark caramel to rich dark chocolate. Their coverage is amazing; so if you’re suffering from hyperpigmentation this may be the best brand for you. This brand can be easily found your local drugstore, Target, or Walmart with a friendly price of around $10.95.
L.A. Girl Pro Coverage Illuminating Foundation
Although this is not specifically a black beauty brand, the amount of shades that L.A. Girl carries is unreal! From the concealers to the foundations, L.A. Girl is a good example of brand that is thoughtful enough to cater to all girls and all skintones. They even have a completely paper white foundation that you can use to mix with any other foundation to get the right color match. These products can be found at most beauty supply stores for only $10!
L’Oréal True Match Foundation
Have you ever had to buy two different colors of foundation just to mix them to get your perfect shade? Not with this brand! True Match foundation blends perfectly into your skin and matches your skintone. This foundation retails at the reasonable price of $10.95 and can be found at your local drugstores.